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An independent site serving home business, small business, entrepreneurs and the self-employed in New Zealand since 2000.
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ONLINE MARKETING:
Is your website springing a leak?
Philippa Gamse 01 February 2010
Do you have a beautiful website that doesn't work for you? You're not alone. Let internet strategy consultant Philippa Gamse show you how to plug the leaks
ONLINE MARKETING:
Many a trap between email and Inbox
Debbie Mayo-Smith 29 January 2010
Many email newsletters written with the best intentions and sent to subscribers who actively want them, never get to their intended recipient. Debbie Mayo-Smith offers some advice
ONLINE MARKETING:
Should the print newsletter die – and let ezines take over?
David Gruttadaurio 25 January 2010
Print newsletter expert David Gruttadaurio argues there is a case for both print and email newsletters. He invites you - or rather, your customers - to be the judge
ONLINE MARKETING:
Two things your web site needs to do to pay its way
Craig Dewe 18 January 2010
If your web site is not generating a return on the money it's costing you, Craig Dewe says there are two simple ways to remedy the situation
MARKETING BASICS:
Become a thought leader in your field
Eric Gruber 15 January 2010
Eric Gruber points out there are huge benefits to be had by setting yourself up as a thought leader in your industry - and gives some tips on how to go about it
ONLINE MARKETING:
Social media for business - the do’s and don’ts revealed
Fiona Powell 11 January 2010
With more and more businesses turning to social media for marketing, it's important to know how to go about leveraging the exposure, as well as keeping yourself from online social blunders. Fiona Powell has some advice
ONLINE MARKETING:
What's your email marketing plan?
Marc Krisjanous 21 December 2009
Do you have a plan for regularly communicating with customers, associates or suppliers through an email newsletter? Marc Krisjanous outlines the basics.
ONLINE MARKETING:
Survive and thrive this holiday season with these proven tips
CellCharge 09 December 2009
Have you done enough to maximise your sales this holiday season? Here's a quick checklist to help you make sure you have
MAKING THE SALE:
Six keys to marketing for small business
Craig Dewe 27 November 2009
Marketing for small business is not like marketing for big business. You simply don’t have millions of dollars to waste on marketing. Craig Dewe provides the six keys to small business marketing.
ONLINE MARKETING:
Email deliverability tips
Aiham Shujaa 25 November 2009
If you are sending out email newsletters, there are many ways you can ensure they actually reach your recipients. Aiham Shujaa explains
ONLINE MARKETING:
More website sales... without more traffic?
Craig Dewe 16 November 2009
When most business owners think about improving their website they immediately think they need more website visitors. Craig Dewe explains how this common misconception may be losing you business sales every day
MARKETING BASICS:
Save time with electronic signatures
Robyn Pearce 13 November 2009
Email signatures save time, help promote your business and prevent frustration for your email readers, says Robyn Pearce
MARKETING BASICS:
The three circle marketing system
Craig Dewe 21 September 2009
Marketing and growing your business can seem confusing at times. How do you know where to focus your resources? Craig Dewe shares a simple three circle approach that makes marketing decisions easier
MARKETING BASICS:
What can PR do for your business?
Fleur Revell 16 September 2009
If you are confused about the difference between public relations and advertising, Fleur Revell has some answers
MARKETING BASICS:
How important is your brand colour?
Chris Wadsworth 11 September 2009
Whether you are creating new branding or reviewing existing branding the role colour plays is a key consideration, says Chris Wadsworth. He explains all the elements that need to come into play
ONLINE MARKETING:
Seven simple ways to get more business using your website
Paul Easton 07 September 2009
Your website should be a customer-creation tool for your business. Paul Easton shows you how to use it effectively
MARKETING BASICS:
Is a Unique Selling Proposition a waste of time?
Craig Dewe 24 August 2009
There is a lot of confusion around the USP concept and whether it is important or just management hype. Craig Dewe explains how you might be barking up the wrong tree when it comes to your USP and what to do about it
ONLINE MARKETING:
Social networking changed everything – the new marketing and PR model
Diana Ennan 19 August 2009
If you are wondering how you can use Twitter and Facebook in your business, Diana Ennen has some answers
MAKING THE SALE:
Prospecting for success
Nicole Attias 17 August 2009
Selling is a game, says Nicole Attias, and, with persistence, you can learn to play it very well
ONLINE MARKETING:
Why do you even have a website?
Craig Dewe 12 August 2009
Many websites exist simply because in this day and age… "You’ve gotta have a website." Craig Dewe believes this reason isn’t good enough and outlines what your website should really be doing for your sales
MAKING THE SALE:
How to increase sales… fast
Craig Dewe 29 July 2009
Most businesses overlook one key area of marketing that can easily improve their sales figures with very little cost. Craig Dewe shows you how you can increase your sales almost overnight
ONLINE MARKETING:
Social networking changed everything: The new marketing & PR model
Diana Ennan 24 July 2009
Marketing a business and social networking doesn’t have to be expensive if you just remember to network and use all the tools available to you, says Diana Ennen
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