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Online marketing

Facebook for business - getting it right

Everyone is doing it! Facebook is the largest online social network and has the most active users in the world. With over 500 million users. New Zealand is no exception and the Kiwi statistics are fascinating: New Zealand has 1,650,040 users on Facebook - that's 38.66% of the entire population.
September 8th, 2010 by My Marketing Expert
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Getting visitors to buy right now

Often people like what we have to say and even want to buy our products... yet they don’t end up buying. One of the big reasons people don’t follow through is because of procrastination. In this article you’ll learn how to move people over the procrastination hump and get them to buy right now.
August 31st, 2010 by Craig Dewe

10 blogging tips for Kiwi business websites

If you want to get found online a business blog is a great way to produce fresh content to improve your search engine rankings. A blog for your business can develop a relationship with your customers as well as generating new sales leads.
August 25th, 2010 by Russell Masters

Stop your website visitors being fraidy cats

Buying something online is usually a very scary experience. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment. This is the moment of truth when people get to the payment page and start getting cold feet and you need to ensure that doesn’t happen.
August 20th, 2010 by Craig Dewe
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Why should I believe you?

Building trust with potential customers is essential if you are going to get them to buy from you. Craig Dewe suggests some smart ways to do this.
August 16th, 2010 by Craig Dewe

Understanding SEO website basics for New Zealand SME

Many business owners are deciding to understand more about what makes their website tick and how they can improve its online effectiveness. Understanding SEO website basics is an overview of what is SEO, how does it affect my sites visibilty online andwhat impact does it have with other online marketing like blogs and social media.
August 6th, 2010 by Russell Masters

How to utilize a Facebook fan page

Learn how to further utilize the power held by a Facebook Fan Page. Your business can benefit from viral fan pages more then you might realize.
August 3rd, 2010 by Sam Bakker

Why no-one else cares about your business

If you are labouring under the impression your customers care about your business, Craig Dewe has some shocking news for you.
July 30th, 2010 by Craig Dewe
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Using headlines to grab your visitors’ attention in 3 seconds or less

With so many things competing for your site vistor's time, Craig Dewe points out it's imperative to catch their interest immediately - and he shows you how.
July 25th, 2010 by Craig Dewe

How great web copywriting can make or break your website

Selling on the internet is very difficult because you don't have the normal face-to-face interaction you'd have in a store. Hence you nged to make your communication come alive on your website. Unfortunately most business owners (and web designers) spend more time worrying about how pretty their website is rather than what it says.
July 7th, 2010 by Craig Dewe

So you want a cheap web site?

The price of a web site can vary enormously and it can be tempting to make a decision based on price. Barry Ekins sheds some light on what you may - or may not be - paying for
June 8th, 2010 by Barry Ekins
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Why social marketing your way won't build your business

Almost every business these days, it seems, has adopted a social marketing strategy. Joanne Black says most are wasting their time - and she shares what you need to do to make social marketing really work for you
May 26th, 2010 by Joanne Black

Five crucial things you must do to build your business with social networking

Social networking might have become the latest buzz in marketing, but some are leveraging it better than others. Bonnie Jo Davis gives some sound advice on how to get the best result
April 30th, 2010 by Bonnie Davis

Have you flossed your marketing recently?

Making marketing a regular part of your business routine can be a pain, but it's essential if you want your business to grow. Cornelia Luethi helps make it a little easier
March 22nd, 2010 by Cornelia Luethi

The future of mobile search

As mobile technology becomes widespread, home and small business owners will find new ways to connect with their customers. Alex Garden gazes into his crystal ball ...
March 12th, 2010 by Alex Garden

Is your website springing a leak?

Do you have a beautiful website that doesn't work for you? You're not alone. Let internet strategy consultant Philippa Gamse show you how to plug the leaks
February 1st, 2010 by Philippa Gamse

Many a trap between email and Inbox

Many email newsletters written with the best intentions and set to subscribers who actively want them, never get to their intended recipient. Debbie Mayo-Smith offers some advice
January 29th, 2010 by  Debbie Mayo-Smith 

Should the print newsletter die – and let ezines take over?

Print newsletter expert David Gruttadaurio argues there is a case for both print and email newsletters. He invites you - or rather, your customers - to be the judge
January 25th, 2010 by David Gruttadaurio

Two things your web site needs to do to pay its way

If your web site is not generating a return on the money it's costing you, Craig Dewe says there are two simple ways to remedy the situation
January 18th, 2010 by Craig Dewe

Social media for business - the do’s and don’ts revealed

With more and more businesses turning to social media for marketing, it's important to know how to go about leveraging the exposure, as well as keeping yourself from online social blunders. Fiona Powell has some advice
January 11th, 2010 by Fiona Powell