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Direct marketing

Why should I believe you?

Building trust with potential customers is essential if you are going to get them to buy from you. Craig Dewe suggests some smart ways to do this.
August 16th, 2010 by Craig Dewe

Why all your marketing should be direct response marketing

Unless you have a million dollar marketing budget you need to use direct response marketing to build your business. Craig Dewe shares what direct response really means to your business.
July 6th, 2009 by Craig Dewe

Why sharper email marketing is key in a recession

In the current economic climate, delivering relevant offers and information will be critical for connecting with budget-strapped consumers and getting them to spend, says Marc Krisjanous
February 25th, 2009 by Marc Krisjanous

In marketing, enthusiasm connects

If you can let your enthusiasm for your product or service shine through, it can enable even someone who's new in business to outshine someone with much more experience, writes Marcia Yudkin
June 23rd, 2006 by Marcia Yudkin

How to re-look at your target audience the Ipod way

Sean D'Souza explores the use of the Ipod as a marketing tool in this fun and informative article
June 16th, 2005 by renuka toon

The DIY sales letter makeover

Have you given up on writing sales letters because they don't work? Marcia Yudkin shares some insider secrets that are bound to make a difference!
February 7th, 2003 by Marcia Yudkin

Your four email commandments

In this excerpt from her book, Successful Email Marketing, Debbie Mayo-Smith sets out, simply and directly, the basics of making your email marketing campaign a sure-fire winner.
March 18th, 2002 by  Debbie Mayo-Smith 

Increase your profits by up to 100% through database marketing

It's much more cost-effective to increase sales by marketing to existing customers than it is to keep finding new ones. Rachel Alexander gives some hands-on pointers.
December 10th, 2001 by  Rachel Alexander 

10 top tips for email marketing success

Of all the marketing strategies home businesses should adopt, email marketing is the single most significant. The good news is it costs almost nothing and, done right, has a fabulous response rate. New Zealand Internet marketing guru Debbie Mayo-Smith shares ten email marketing secrets.
June 5th, 2001 by  Debbie Mayo-Smith 

The fine art of telesales

Used correctly, telesales can dramatically increase your bottom line. Poorly done, however, your call will be seen as little more than a nuisance (if you are lucky!) Donna Pomana has some tips on how to make the most of your telephone as a sales tool.
April 22nd, 2001 by Donna Pomana

Four factors make your direct mail campaign successful

Direct marketing guru Jack Bills shares the four key elements you need to get right for any direct mailing to succeed
March 30th, 2001 by MarketingAction

Direct mail: tips and techniques

Used correctly, direct mail can be one of the best ways for the home business person to advertise. Jack Bills shares some great tips and techniques in this article.
January 17th, 2001 by MarketingAction

Increase your profits by up to 100% through database marketing

Find out how you can use a database to grow and retain your customer base, and to increase the per capita value of your clients.
November 30th, 2000 by  Rachel Alexander