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Brand

4 simple ways to protect your reputation online

According to the ‘Social Media Revolution’ video from Socialnomics, 96% of Generation Y or Millennials (born between 1980 and 2000 or thereabouts) are part of an online social network and yet the fastest growing segment of Facebook is females aged 55-65 years old.
September 2nd, 2010 by Hannah Samuel

7 Steps To A Winning Reputation

There are many ways to create, and maintain, a winning reputation, some of which are industry, or even business or individual, specific. However, the seven reputation branding essentials below apply across the board and can help you develop and maintain a reputation that will open doors rather than slam them shut!
July 23rd, 2010 by Hannah Samuel

Tell me a story

Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.
July 13th, 2010 by Jan Bierman

Brands and trademarks - can you meet the "Mocha" criteria?

Everyone adores Toni Sims's dog - and she points out just how the same characteristics which make her Mocha so lovable can, and should, apply to your brand
May 28th, 2010 by Antonia (Toni) Sims

Differentiate or die!

Adrian Woodliffe wraps up his series on brand with some thoughts on positioning and how you can weave your own compelling story to attract and retain customers
November 3rd, 2004 by adrian woodliffe

Brand: what it is and what it isn't

Your brand is not just your logo - but what exactly is it? Adrian Woodliffe helps you get a handle on this difficult-to-define concept
July 21st, 2004 by adrian woodliffe

Brand - a journey

In the second article of a series, Adrian Woodliffe invites you along on an evocative trip to understand what "a brand" is. Come spend some time with him ...
May 17th, 2004 by adrian woodliffe

An introduction to brand

In the first of a series of articles on brand, Adrian Woodliffe starts to get to grips with exactly what the term means
April 14th, 2004 by adrian woodliffe

Converting first impressions into brand power

Branding is just as important for a home business as it is for a corporate. Rachel Alexander gives some great pointers on how you can ensure you build a strong brand for yours
February 27th, 2002 by  Rachel Alexander 

Get on the brand wagon!

Corporates spend tens of thousands of dollars (or more) on creating and maintaining their brand - but what about the home business? Does it need a brand? Can it bring one into being on a shoestring?
February 7th, 2002 by test testtest

Developing a winning brand

It's worth putting time and effort into designing, protecting and building your brand. Here's how.
November 9th, 2000 by  Jane Montgomery