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Advertising

Tell me a story

Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.
July 13th, 2010 by Jan Bierman

Bee in to win

Free advertising to the tourism business sector (just as Rugby World Cup fever starts to take hold)
May 7th, 2010 by HomebizBuzz

Why most Kiwi small businesses really suck at marketing - and what to do about it

Jeff Smith highlights where many small New Zealand businesses fail in their marketing and urges them to get serious about a more strategic approach to promoting themselves
March 10th, 2010 by Jeff Smith

Tips on making your advertising pay

No one is going to read your ad if you keep making the same mistake that plenty of other business people do. Jeremy Dooner offers some pithy tips on how to make sure your advertising pays
November 14th, 2005 by Jeremy Dooner

What your site stats can tell you about pay per click advertising

How do you know if the money you pay for pay-per-click advertising (e.g. on Google Adwords) is too much? Desmond Manter has some advice
August 15th, 2005 by Desmond Manter

Brand: what it is and what it isn't

Your brand is not just your logo - but what exactly is it? Adrian Woodliffe helps you get a handle on this difficult-to-define concept
July 21st, 2004 by adrian woodliffe

Why one-trick ponies don't draw crowds

Is your marketing getting the results you hope for? John Shattock has some thoughts on why it might be missing the mark
April 28th, 2003 by John Shattock

Does your advertising get results?

Maybe not - and if you operate a service-based business, Stuart Ayling has some thoughts on why advertising might not work for you, and what you could be doing to get more business
March 6th, 2003 by Stuart Ayling

7 low-cost ways to get your message across

If you're marketing on a shoe-string you can't afford not to take advantage of John Shattock's great tips! Find out how you can get people to know about your business without spending up big on advertising
February 5th, 2003 by John Shattock

Is advertising dead?

John Shattock's controversial views may get his lunch dates with advertising industry colleagues cancelled. Do you agree with his opinion?
November 4th, 2002 by John Shattock

Using advertising and public relations in your marketing mix

When should you be using advertising, and when is it useful to have good media coverage? John Shattock looks at how to mix these key ingredients to market your home business effectively
October 21st, 2002 by John Shattock

Getting free publicity for your business

Publicity can be a low-cost way to promote your business and build credibility. Here are some tips that should have editors eating out of your hand!
May 6th, 2002 by test testtest

Converting first impressions into brand power

Branding is just as important for a home business as it is for a corporate. Rachel Alexander gives some great pointers on how you can ensure you build a strong brand for yours
February 27th, 2002 by  Rachel Alexander 

Build your business with referrals

Many home businesses find word of mouth advertising one of their best marketing options, but it can be hard to ask for referrals. Donna Pomana shares some tips on making this cost-effective form of advertising work for your business, in a way you feel comfortable about.
February 18th, 2002 by Donna Pomana

Get on the brand wagon!

Corporates spend tens of thousands of dollars (or more) on creating and maintaining their brand - but what about the home business? Does it need a brand? Can it bring one into being on a shoestring?
February 7th, 2002 by test testtest

What will it cost you to set up shop at home?

Setup costs vary considerably from business to business, but are almost invariably less for businesses operating from home. David Weusten gives an overview of some items which you should take into account.
August 20th, 2001 by David Weusten

Eight Yellow Pages tips for an avalanche of responses

Yellow Pages advertising suits many home businesses very well. Are you making the most of this opportunity? Rachel Alexander helps you maximise the return on your investment with these great do's and don'ts.
July 12th, 2001 by  Rachel Alexander 

Writing proposals that win you business

Does the thought of writing a proposal fill you with dread or uncertainty? Here - the first in a three-part series - is an outline of what writing a proposal is all about.
May 9th, 2001 by Andy Williamson

Direct mail: tips and techniques

Used correctly, direct mail can be one of the best ways for the home business person to advertise. Jack Bills shares some great tips and techniques in this article.
January 17th, 2001 by MarketingAction

The Magic of Networking

Find out whether networking is a science or an art - or just pure magic. Grow your business in ways you hadn't dreamed possible!
August 3rd, 2000 by  Robyn Henderson