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Marketing

Do you have a marketing system?

As a Marketing Consultant I’m often asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. However, quite often I feel that the person asking wants to know if I have a magic bullet that might work for them. Is your marketing ad-hoc or carefully systemized? Lets look at why it matters...
September 1st, 2010 by Kym Wilson

Understanding SEO website basics for New Zealand SME

Many business owners are deciding to understand more about what makes their website tick and how they can improve its online effectiveness. Understanding SEO website basics is an overview of what is SEO, how does it affect my sites visibilty online andwhat impact does it have with other online marketing like blogs and social media.
August 6th, 2010 by Russell Masters

Tell me a story

Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.
July 13th, 2010 by Jan Bierman

Don't neglect one of your most valuable marketing tools - your case study

Case Studies, they are pretty impressive as far as lead generation and closing sales goes. But as with many things, done in isolation, they are not reaching their full potential.
July 1st, 2010 by Karl Rohde

Do the words you use ... confuse?

If your customer is having a hard time deciphering what you're trying to tell them, they'll stop listening. Hannah Samuel suggests simplicity helps to keep them engaged
May 31st, 2010 by Hannah Samuel

Why social marketing your way won't build your business

Almost every business these days, it seems, has adopted a social marketing strategy. Joanne Black says most are wasting their time - and she shares what you need to do to make social marketing really work for you
May 26th, 2010 by Joanne Black

Perfect your marketing recipe

Finding a tasty marketing strategy that'll have your customers coming back for seconds is easier than you think, according to Cornelia Luethi
May 21st, 2010 by Cornelia Luethi

Do you know how to find the "hot button"?

Everyone has a "hot button". Brent Frewen explains what it is and how to use it to generate more leads.
April 28th, 2010 by Brent Frewen

Joint venture to promote your products or services for free

Brent Frewen believes the best way to make more money is by joint venturing with other business owners - and he shares some ideas to get you started
March 29th, 2010 by Brent Frewen

How to write a headline that actually gets read

You may have a fantastic offer, a great product or a crash-hot method for following up sales enquiries, but before all that can swing into action, potential clients need to read your marketing material. Craig Dewe explains how to creat a headline that works
March 24th, 2010 by Craig Dewe

Have you flossed your marketing recently?

Making marketing a regular part of your business routine can be a pain, but it's essential if you want your business to grow. Cornelia Luethi helps make it a little easier
March 22nd, 2010 by Cornelia Luethi

Why most Kiwi small businesses really suck at marketing - and what to do about it

Jeff Smith highlights where many small New Zealand businesses fail in their marketing and urges them to get serious about a more strategic approach to promoting themselves
March 10th, 2010 by Jeff Smith

An acid test of reputation

The success of your business rests on your reputation and Hannah Samuel tells you how to test what others really think of you
March 1st, 2010 by Hannah Samuel

Free webinar: How to get new clients without having to sell

HomebizBuzz has teamed up with international business strategist Tom Poland to offer all HomebizBuzzers a free webinar on Tom's unique and proven effective five step formula for "How to get new clients without selling"
February 26th, 2010 by HomebizBuzz

Why it pays to stay calm when you're stuck in a tree

Cornelia Luethi suggests sometimes it's easier for an outside observer to see the wood for the trees
February 24th, 2010 by Cornelia Luethi

Superior value equals superior sales

Sometimes in spite of constant marketing, it seems your message is not making the impact it should. Michel Fortin;s insights could help you work out why
February 20th, 2010 by Michel Fortin

Deliver a strong sales pitch

How many times do you walk away from a meeting with a prospective customer empty-handed? Nicole Attias has some tips to help you bag that deal
February 15th, 2010 by Nicole Attias

Is your website springing a leak?

Do you have a beautiful website that doesn't work for you? You're not alone. Let internet strategy consultant Philippa Gamse show you how to plug the leaks
February 1st, 2010 by Philippa Gamse

Many a trap between email and Inbox

Many email newsletters written with the best intentions and set to subscribers who actively want them, never get to their intended recipient. Debbie Mayo-Smith offers some advice
January 29th, 2010 by  Debbie Mayo-Smith 

Should the print newsletter die – and let ezines take over?

Print newsletter expert David Gruttadaurio argues there is a case for both print and email newsletters. He invites you - or rather, your customers - to be the judge
January 25th, 2010 by David Gruttadaurio